Scout Analytics(TM) Dashboard First to Tap Visitor Loyalty Metric to Increase Revenue

07/12/10 SEATTLE, WA--(Marketwire - 07/12/10) - Scout Analytics, the leader in behavioral analytics for digital publishers, today announced the availability of Scout Analytics Dashboard with the industry's first segment prediction technology. Using a patent-pending visitor loyalty metric called Demand Rating , segment prediction identifies targeting attributes in visitor profiles that equate to high or ...

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New Research From Scout Analytics Shows Publishers Have Uplift Potential of 20-30 Percent for Average Revenue per User

11/10/10 SEATTLE, WA--(Marketwire - 11/10/10) - Scout Analytics , the leader in revenue optimization for digital publishers, today released new research around paid content. The research revealed that publishers have the potential to increase their Average Revenue Per User (ARPU) by 20-30 percent by simply aligning licensing with a subscriber's level of engagement. These findings identify low-cost ...

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Scout Analytics(TM) Demand Map(TM) Delivers First Predictive Pricing Solution for Paid Content

04/05/11 SEATTLE, WA--(Marketwire - 04/05/11) - Scout Analytics, the leader in digital revenue optimization for publishers, today announced the availability of Demand Map, an intuitive pricing solution that correlates revenue versus engagement for customers of paid content. With this new solution, Scout Analytics enables publishers to match the right license to the right customer at the right price. As a ...

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