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Cornell Hotel Management Study Finds Discounting Did Little to Offset Revenue Loss During Economic Downturn

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04/22/10 Hotels worldwide faced a difficult decision regarding which hotel marketing tactics to apply when travel levels plummeted in 2009. They could try to drive room-nights by matching competitors' discounted rates, or they could hold rates steady and watch occupancy drop. A new hotel management study from the Cornell Center for Hospitality Research found that many hoteliers admitted engaging in price ...
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    Cornell Study Finds Customers Seek Convenience and Control in Online Food Ordering

    05/05/11 A recent study of U.S. consumers found that nearly half of them have ordered food online, but the telephone call remains the number-one way to order in. The study, "Customer Perceptions of Electronic Food Ordering," was written by Cornell Professor Sheryl E. Kimes with research support by Nation's Restaurant News and is available at no charge from the Cornell Center for Hospitality Research (CHR ...
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    Cornell Roundtables Address Employment Law, Service Innovation, and Brand Management

    05/26/11 The spring 2011 series of roundtables produced by the Cornell Center for Hospitality Research (CHR) examined the latest wrinkles in human-resources related law and introduced new examinations of service innovations and brand management. The Labor and Employment Law Roundtable was organized by Associate Professor David Sherwyn, who devised the formula for the original CHR roundtables.
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    Cornell Brand Roundtable Provides Key Insights for Successfully Measuring and Managing Brands

    06/09/11 With a goal of provoking discussion to challenge the status quo and enhance the state of brand management in the hospitality industry, Professor Chekitan Dev of Cornell University's School of Hotel Administration, invited a dozen "provocateurs" to lead eight different sessions at the first brand management roundtable produced by the Cornell Center for Hospitality Research (CHR), sponsored by ...
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