McDonald's Dominates in the Breakfast Wars

08/11/10 America's major fast food brands are battling for their share of the highly contested breakfast market. Consumer research firm Scarborough Research released an analysis of breakfast diners and the fast food establishments they patronize and found that, nationally, 37 percent of adults have eaten breakfast at a fast food restaurant in the past month. ? The analysis also uncovered that in the ...

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Scarborough Cell Phone-Only (CPO) Sample Increases Survey Proportionality Among Young, Multicultural Adults

09/15/10 Consumer and media research company Scarborough Research released data findings from its first phase of cell phone-only survey data collection. The company began adding CPO treatment to its survey in select local markets one year ago, and data from that initial phase was issued to the marketplace beginning in April of 2010.

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Scarborough Cell Phone-Only (CPO) Sample Increases Survey Proportionality Among Young, Multicultural Adults

09/15/10 NEW YORK, Sept. 15 /PRNewswire/ -- Consumer and media research company Scarborough Research released data findings from its first phase of cell phone-only (CPO) survey data collection. The company began adding CPO treatment to its survey in select local markets one year ago, and data from that initial phase was issued to the marketplace beginning in April of 2010. A compilation of CPO respondent ...

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