MidTown Misnomer

01/22/10 By only lines via the Londonist Flickrpool A twitstorm's been brewing over the Evening Standard's rather alarmist piece about the alleged "rebranding" of St Giles, Bloomsbury and Holborn as "Midtown". As most of us realise, Midtown's been around as property speak for the area for a good 10-15 years and yet has never caught on, probably due to the fact it's a bland Americanism that is incorrect ...

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